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RedBull Organics

Out & About Roadtrip
During 5 road trips of 4-5 days each within 5 weeks I created adventurous content for the launch of the new Organics by RedBull beverages. RedBull equipped me with a Land Rover Defender for the campaign and I invited 1-2 creatives on each trip to join me roaming Austria and beyond. From glacier ice caves to colorful lakes over wakeboard sessions and hikes in the wild - each trip was a complete different approach to get many various settings. I managed the whole production from planning to editing of photo and video content. The content that was produced is both non-product and product placement based while working with models on some of the trips. The footage was used for the social media channels for Organics by RedBull.
Here is a playlist consisting of recap videos for each trip and a 360° VR special (trip 5 is my favorite):
Project Details

CLIENT : RedBull Austria

DATE: Sep 05, 2017

TAGS : Commission